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Vietnam E-commerce Market Chasing 35 Billion USD Valuation by 2025

It is planned that by 2025, 55% of the population will participate in online shopping, and the value of online purchases of goods and services will reach an average of 600 USD per person per year. It is planned that B2C e-commerce sales (online shopping for both goods and services) increase 25% annually, reaching 35 billion USD, accounting for 10% of the total retail sales of consumer goods and services nationwide.

On May 15, 2020, Vietnam Deputy Prime Minister signed the Decision No.645, approving Vietnam’s E-commerce Development Master Plan for the 2021 – 2025 period [1]. The Master Plan aims to support and promote the widespread use of e-commerce among enterprises and society.

1. Specific Goals (achieved by 2025)

  • E-commerce market size

1) 55% of the population participates in online shopping, and the purchase value of goods and online services averaged 600 USD per person per year.

2) B2C e-commerce sales (online shopping for both goods and services) increase 25% annually, reaching 35 billion USD, accounting for 10% of the total retail sales of consumer goods and services nationwide.

  • The infrastructure of ancillary services for e-commerce

1) Non-cash payment in e-commerce reaches 50%, in which payments are made through intermediary service provider’s payment account for 80%.

2) The average cost for delivery and final order completion accounting for 10% of the product cost in e-commerce.

  • Correlation of e-commerce development among economic regions

For now, 70% of the e-commerce in Vietnam was happening in Hanoi and Ho Chi Minh City and 30% in other localities. Such wide gaps will not only hinder the healthy growth of e-commerce but also threaten the long-term sustainable development of the whole economy.

Vietnam's government is striving to balance the proportions. The goal is economic zones and localities aside from Hanoi, and Ho Chi Minh City accounting for 50% of the value of B2C e-commerce transactions.

  • E-commerce applications in enterprises

80% of e-commerce websites equipped with online booking functions and 50% of small and medium enterprises operating e-commerce platforms, including those on social media sites.

2.  Measures

1) Improve mechanisms and policies to meet development needs

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