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How to Set Up an E-Commerce Business in Vietnam

Dezan Shira & Associates
E-commerce companies have been increasing their market share in Vietnam aided by increased internet connectivity, smartphones, and most recently, lockdowns related to the COVID-19 pandemic. With over 60 million internet users, the e-commerce industry is expected to reach close to US$9 billion by 2025. Vietnam Briefing outlines the basic guidelines for those interested in starting an e-commerce business.

With Vietnam’s e-commerce industry showing strong potential thanks to recent lockdowns due to the pandemic, as well as a rising middle class, it makes sense for companies to show interest in this fast-growing market. Most recently, the likes of several large corporations such as Alibaba have also shown interest in wanting a piece of the pie with investments in Vietnam’s Masan Group Corp.

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