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Advertising Cosmetics in South Korea (Korea's Advertising Requirements and Non-compliance Examples)

By advertising, companies can improve visibility, increase demand and sales and support growth in the Korean market, however, compliance with advertising requirements and other regulatory requirements can be difficult and mistakes costly. In this article, we will analyze compliance issues on South Korea cosmetics advertising, including the advertisement requirements with non-compliance cases, the administrative disposition, and the proof of advertisements contents.

According to statistics, cosmetic importation in Korea increased by 36.4% year-on-year in the 5 years spanning from 2013 to 2017 (see Figure 1, based on data released on KOSIS[1]) and an increasing number of international cosmetic enterprises are entering the Korean market. By advertising, companies can improve visibility, increase demand and sales and support growth in the Korean market, however, compliance with advertising requirements and other regulatory requirements can be difficult and mistakes costly.

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T.S. Li
ChemLinked Regulatory Analyst (focusing on South Korea regulatory compliance)
Lorraine T.S. Li is a specialist in Korean Chemical acts, Imported Food Act, Food code, Cosmetic Act, cosmetics standards, and other supporting regulations. She focuses on the research and analysis of the regulatory compliance of Korean Food, Cosmetics, and Chemical industry. She provides numerous News and Articles on Korean laws and ordinances of chemical, food, and cosmetics to help clients remove the regulatory barriers.
A total of 21 articles more