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South Korea Reinforces Supervision of Cosmetics Advertising on Social Media

Social media marketing of cosmetics will be strictly regulated and will require enterprise and KOLs to clearly indicate any sponsored or paid advertisements.

According to Beautynury [1], seven enterprises were ordered to correct their advertisements on Instagram and fined 269 million KRW (225,597 USD) by the Korea Fair Trade Commission (KFTC) for violating Act on Fair Labeling and Advertising, among which 4 are cosmetic enterprises.

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