As we all should be, I am constantly learning and especially in a market as dynamic as China no one strategy will work indefinitely you need to have your ear to the ground and adapt quickly.
China is a land of opportunity in so many ways. 1.3 billion people, 894M of them are shopping online and e-commerce sales are growing at +17% YOY. In 2020 e-commerce sales are expected to reach 30% of total retail sales which is amongst the highest percentages globally. All beauty brands should take into account four tips when planning optimal China market entry.
As we all should be, I am constantly learning and especially in a market as dynamic as China no one strategy will work indefinitely you need to have your ear to the ground and adapt quickly.
