International Beauty Giants Speed Up Introduction of Imported Brands in China
Jul 03, 2020
China’s ever-expanding cosmetics market has seen many overseas brands accelerate their introduction of imported products.
International beauty giants, including L'Oreal, Procter & Gamble, Estee Lauder, and Unilever, have acquired at least 78 beauty brands in the past ten years, 39 of which have entered the Chinese market (50%).
According to online data, from 2010 to 2019, China's cosmetics market grew much faster than the global market. In 2013, China surpassed Japan to become the world's second-largest consumer of cosmetics and has accounted for 12.8% of the global market in 2019 . The rapid development of the Chinese cosmetics market has created huge opportunities for overseas beauty brands.
Please Log in
or Sign up
(FREE) to read the full content.
We provide full-scale Chinese cosmetic market entry services (including cosmetic registering & filing, regulatory consultation, customized training, market research, branding strategy). Please contact us to discuss how we can help you by email@example.com
Copyright: unless otherwise stated all contents of this website are ©2021 - REACH24H Consulting Group - All Rights Reserved - For permission to use any content on this site, please contact firstname.lastname@example.org