Home / News / Details

How Beauty Brands Build Hype for Chinese Valentine's Day

Localization is an important component of a successful china market entry strategy. Developing products customized based on the time of the year has proven a successful strategy for many cosmetic companies. Last Wednesday (Aug.7th) was Chinese Valentine's Day, during which we saw a host of cosmetic companies attempt to cash in on China’s love affair with seasonal brands and customized products and deals.

Type 1: ordinary-looking package + 2-3 items as a set - good but…

Type 2: festival package + over 3 single items and several free samples – cool

Type 3: well-designed package with vivid holiday meaning + special edition – wow

YSL: rivet elements and in-love remarks

Estee Lauder: Graffiti design by James Goldcrown (popular artist on Instagram)

Shu Uemura X Beast: limited 380 sets with 2 lipsticks and 1 eyebrow pencil

The success of seasonal and holiday branding in China necessitates that stakeholders pay special attention to the meaning of holidays and be more innovative during product and package design. China’s younger consumers (particularly generation Z and Y) are receptive to products which appeal to their demand for novelty and engage with them based on their unique culture and values.

Disclaimer: all images used are from the internet.

Please Log in or Sign up (FREE) to read the full content.
Tags : China
Copyright: unless otherwise stated all contents of this website are ©2020 - REACH24H Consulting Group - All Rights Reserved - For permission to use any content on this site, please contact cleditor@chemlinked.com