Exploring Longevity Skincare: Will it be the Next Major Beauty Trend?

Anti-aging has long been the dominant narrative in the beauty industry. Beginning in the 1980s, ingredients such as collagen, retinol, and antioxidants drove fierce market competition. However, in recent years, consumer attitudes toward the term “anti-aging” have undergone a shift. Many consumers now view such a concept as amplifying age anxiety and promoting a narrow, youth-centric beauty standard.