The beauty and cosmetics market in Indonesia is growing fast with a 14% growth in cosmetics sales in 2012 totaling USD 1.01 billion (Euromonitor). Sales of cosmetics in Indonesia's urban areas for the first half of 2013 increased by 9.4% to USD 53.8 million compared to the same period in 2012 (Nielsen Indonesia 2013 Survey). Rural areas in Java offer huge potential evidenced by the positive growth seen in cosmetics sales which have increased by 27.5% year-on-year to USD 7.3 million in the first half of 2015. The spread of retail outlets throughout Indonesia has also diversified the sales channels available for potential investors. Modern supermarkets, department stores, convenience stores and pharmacies offer a wider product range, making global brands available to new customers.