With a population of 1.35 billion and a rapidly expanding middle class, China is the world's fastest growing market for oral care products. Continuing urbanization, as well as government and private efforts to promote good hygiene in rural areas have boosted per capita consumption on dental products in China.
Market Size and Growth
The following chart sets forth the actual and forecasted retail sales value of oral care products in China from 2011 to 2020. The retail sales of oral care products reached 30 billion RMB in 2015. It is expected to reach more than 43 billion RMB in the coming 5 years.
Retail sales value of oral care products in the PRC, RMB million, 2011-2020E
(Source: Report by China Golden Classic Group Limited)
Relevant Standards in China
Before an oral care product reaches the market, it is evaluated by Chinese regulatory authorities and subjected to a battery of tests. All products must meet specific compliance criteria and market entry thresholds designed to protect consumers and safeguard the quality and effic