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Cosmetic Enterprise Retail Strategies to Drive 11-11 Sales

China’s and the world’s largest e-commerce shopping day is just around the corner. Yes, double 11 i.e. November 11th of each year is China’s own version of Black Friday and it is already upon us. Speculation is rampant on whether the 2018 figure of 30 billion dollars of sales in 24 hours can be broken this year but given trends and forecasts, it’s a safe bet to expect this benchmark will be smashed.

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