The cosmetic market in Southeast Asia is experiencing an unprecedented boom, fueled by a growing standard of living and an increasingly discerning consumer base. Consumers in this region are deliberate in their brand choices and actively seek products that align with their values. With their eyes glued to social media platforms, it's the perfect time for cosmetic brands to strategically enter the market and promote their brands via these influential channels.
Manouchka Elefant, Founder of BIGi Agency, will be your guide on this introductory journey to SEA’s cosmetics buyers. Through this webinar, you will gain a comprehensive market overview and understand the unique preferences and purchasing behaviors of Southeast Asian consumers.