Cosmetic Compliance
Intelligence & Solutions

Southeast Asia Focus: How to Export Cosmetics to Thailand

Dr. Atthachai Homhuan
Wednesday , 11th Aug 2021
Tilleke & Gibbins

Thailand is one of the largest cosmetic markets in Southeast Asia, and has benefited from several years of continued growth which shows no sign of slowing down. According to Euromonitor, in 2022 the beauty sector in Thailand will be worth 7.3 billion USD. This high demand from Thai customers with strong purchasing power has attracted numerous global companies to invest in operations and distribution in Thailand, resulting in a very diversified cosmetics products market. However successfully launching new products is not as easy as it may seem, and exporters and operators are sometimes met with confusing or ambiguous local regulatory policies that they need understand in order to fully comply with the local law. Penalties for failing to do so can be severe, making a thorough grasp of local regulations absolutely essential to a successful product launch or market entry.

To shed light on Thailand’s cosmetic regulatory framework and compliance requirements, leading Southeast Asian law firm Tilleke & Gibbins has teamed up with ChemLinked to host a webinar to equip companies with a grounding in these principles, and practical examples of their application drawing on decades of experience helping clients to navigate the country’s cosmetics regulatory framework.

Dr. Atthachai Homhuan, director of the regulatory affairs department at Tilleke & Gibbins’ Thailand office, will discuss an overview of the law relating to cosmetic businesses in Thailand, share his hands-on experience from real-life cases, cover the process of importation, advise on how to conduct business without breaching regulations, consider product name and advertisement controls, and provide practical tips for doing cosmetic business in Thailand. You’ll also have the opportunity to ask and receive answers live.

*From August to November, ChemLinked will team up with the leading law firm Tilleke & Gibbins to host webinar series on Southeast Asia cosmetic regulations, starting with Thailand. Others sessions (Indonesia, Vietnam, etc.) will be launched in Sep. and Oct.

Session II: How to Export Cosmetics to Indonesia

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Session III: How to Export Cosmetics to Vietnam

Coming Soon

Who Should Attend

  • Cosmetic companies whose target market is Thailand; or

  • Companies who are interested in Thailand or ASEAN cosmetic regulations; or

  • Cosmetic companies who want to increase competitiveness level and win Thailand consumers.

Further Reading

  • Overview of the laws relating to cosmetic businesses

  • Process of importation

  • Consider product name and advertisement controls

  • Hands-on experience from real-life cases

  • Advise on how to conduct business without breaching regulations

  • Practical tips for doing cosmetic business

  • Live Q&A

*The final outline may be subject to subtle revision

Contact Information

Thoughts? Questions? Ideas? Let us know!
TEL: +86 571 8609 4444

  • Regulatory Affairs Director of Tilleke & Gibbins
    Dr. Atthachai Homhuan is the director of the regulatory affairs department at Tilleke & Gibbins. Dr. Atthachai prepares healthcare product dossiers for registration and he helps international companies develop market entry strategies for countries in Southeast Asia. His broad experience allows him to evaluate the feasibility of product registrations, conduct plant audits, and coordinate pre-clinical and clinical trials in accordance with international guidelines and standards. Atthachai also reviews healthcare product labeling for food, cosmetics, medical devices, and drug products in Thailand and other Southeast Asian countries. Atthachai also assists chemical, life sciences, pharmaceutical, and biotechnology companies to draft and review their patent claims and specifications. He advises patent agents on amending claims and providing responses to office actions. Atthachai frequently drafts counterstatements against opposing parties in trademark and patent applications. His practice also includes advising on pre-litigation and litigation matters involving the life sciences, medical devices, and pharmaceuticals. He has presented before the IP&IT Court as a witness in chemistry and life sciences patent litigation. Prior to joining the firm, Atthachai was a postdoctoral researcher in Japan and China Taiwan, focusing on stem cell therapies and vaccine development. He applied his technical expertise to the industry when he became a project manager for a Thai vaccine manufacturing company, where he led the firm’s R&D efforts. His industry background also includes serving as a formulation manager at the subsidiary of a well-known American pharmaceutical innovator, where he was a group leader in charge of the company’s R&D and production functions. Atthachai holds a PhD in Pharmaceutical Technology from Thailand’s Mahidol University, and he frequently lectures on pharmaceutical and chemical patents at universities across Thailand. He has completed the South East Asian Drafting Training Couse, enabling him to prepare patent applications and claims.