Cosmetic Compliance
Intelligence & Solutions

Southeast Asia Focus: How to Export Cosmetics to Vietnam

Hien Thi Thu Vu
Thursday , 28th Oct 2021
Tilleke & Gibbins

The rise of Vietnam’s demand for skincare and beauty products highlights their strong position as a highly attractive destination for cosmetic businesses. Revenue in the Vietnam beauty and personal care market amounts to 2.3 billion USD in 2021, and the market is expected to grow annually by 6% (CAGR 2021-2025).

International brands (e.g., from South Korea, Europe, Japan, Thailand, US) account for 90% of the cosmetics market in Vietnam. They have a natural advantage in the market as high-quality imported cosmetics designed for young consumers are among the most in-demand products in Vietnam. On top of that, the government of Vietnam has made considerable efforts to sign trade agreements with many countries, through which taxes on imported cosmetics are to be reduced to between 0%-5% in hopes of fostering accelerated growth in the sector.

International brands dominate among local consumers, which emphasizes the exceptional opportunities for international cosmetics companies in this rapidly growing jurisdiction. However, it can be a challenging journey for business operators to enter the Vietnamese market, and to fully comply with local law, due to their strict and unique regulations. Cosmetic companies must register their products with the Drug Administration of Vietnam, each SKU needs a separate product registration, and any cosmetics advertisement in the media must be registered and approved by the local Department of Health before being shown publicly.

To navigate companies through key areas of local legal framework, leading Southeast Asian law firm Tilleke & Gibbins has teamed up with ChemLinked to host a webinar to clarify these issues.

In this webinar, Hien Thi Thu Vu, head of Tilleke & Gibbins’ regulatory affairs team in Vietnam, will provide an overview of cosmetics regulations in Vietnam, identify key elements of the regulatory framework, discuss compliance requirements and labeling essentials, and share practical advice for cosmetic companies who wish to export their products to Vietnam.

*From August to November, ChemLinked is teaming up with leading Southeast Asian law firm Tilleke & Gibbins to host a webinar series on Southeast Asia cosmetic regulations, including Thailand, Indonesia, Vietnam, etc.

Other Sessions

Session I: How to Export Cosmetics to Thailand

530-300-materials1x-1.pngSession II: How to Export Cosmetics to Indonesia


Session IV: How to Export Cosmetics to Cambodia, Laos and Myanmar

webinar-530-300-materials1x-2.pngWho Should Attend

  • Cosmetic companies whose target market is Vietnam or ASEAN countries; or

  • Companies who are interested in Vietnam or ASEAN cosmetic regulations; or

  • Cosmetic companies who want to increase competitiveness level and win Vietnam consumers.

Further Reading

  • Overview of Cosmetics Regulations in Vietnam

  • Key Elements of the Regulatory Framework

  • Compliance Requirements (registration procedures, dossiers, advertisement, etc.)

  • Cosmetic Labeling Essentials

  • Practical Advice for Cosmetic Companies

*The final outline may be subject to subtle revision

Contact Information

Thoughts? Questions? Ideas? Let us know!
TEL: +86 571 8609 4444

  • Head of Regulatory Affairs and Manager of Legal Division of Patent Department, Tilleke & Gibbins
    Hien Thi Thu Vu heads the Tilleke & Gibbins regulatory affairs team in Vietnam, advising and assisting chemical, pharmaceutical, medical device, and biotechnology companies to register their products with Vietnam’s regulatory agencies. She also assists with analyzing technical matters and assessing the possibility of infringement in patent infringement cases. In a region where generic drugs are increasingly promoted and given market access, Hien advocates for the rights of healthcare companies that devote extensive assets to R&D activities, and helps pharmaceutical companies to list their products in the original brand-name lists issued by the Drug Administration of Vietnam. She has a strong background in the life sciences, with a degree in pharmacy, two years of industry experience as a medical representative with Hoffman-La Roche, and 15 years as a patent executive. Hien is a licensed attorney and a Vietnam-qualified IP agent, and previously headed the patent unit at a leading local firm in Hanoi.