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2 Phenomena and 3 Trends We Can See From This Year’s 618

From 618 shopping festival data, we can see: China’s cosmetic market is still a top market with some new growth points. Lipstick is still the queen of beauty products. “Niche countries” show explosive power. Men may be the new purchasing power in the cosmetics market. A new marketing strategy has appeared.

In the first minute of 6.18, Tmall beauty products’ turnover reached 100 million RMB.

Reference Links
[1]
Syntun data: data of “618” shopping festivals
[2]
Data Source: Tmall official Weibo Account.
[3]
4 changes in cosmetics in this year’s 618
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