Brazil: Sales of Cosmetics and Hygiene Products Grew by 5.8% in 2020
Mar 31, 2021
Premium Beauty News
Despite the pandemic and related uncertainties, the Brazilian personal hygiene, perfume and cosmetics sector closed the year 2020 with a 5.8% growth, according to the index of the Brazilian Association of the personal hygiene, perfumery and cosmetics industry (ABIHPEC).
The 5.8% annual growth (ex-factory price) is well above the 1.1% forecasted in August. According to ABIHPEC, this impressive rise can be explained by several factors, starting with the intensification of hygiene habits in order to reduce the risk of contamination by the new coronavirus. With sales up 808% compared to 2019, sanitizing hand gels are the best illustration of what the trade association calls the “Covid-19 basket”, which also includes paper tissues (+77%), kitchen towels (+33.2%), liquid soap (+22.3%), bar soaps (+9.5%) and toilet paper (+12.7%).
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