BackgroundCurrently, toothpastes in China are regulated under a simplified management scheme, allowing them to enter the market if they meet applicable national and industry standards. However, starting from December 1, 2023, toothpastes will be subject to the Administrative Measures on Toothpastes, which is a more rigorous management approach aligned with general cosmetics regulations. This means that in the future toothpastes will require notification, testing, safety assessment, efficacy evaluation, and new ingredient application. |
On September 25, 2023, China National Medical Products Administration (NMPA) issued an announcement regarding the implementation of toothpastes supervision regulations and the simplification of notification document requirements for toothpastes already available in the market. 1
Acknowledging the current state of the toothpaste industry, the announcement:
Highlights the primary responsibility of the toothpaste notifier, who is accountable for product quality, safety, and efficacy claims. Before initiating the product notification, the notifier must submit relevant documents through the toothpaste notification information service platform to open a user account;
Introduces simplified notification document requirements for toothpastes that have been on the market before December 1, 2023, have no incidents related to quality and safety, and are with comprehensive evidence of their history of safe usage. This streamlined approach aims to facilitate the smooth implementation of the new regulations.
Timeline of Compliance Obligations for Marketed and Unmarketed Products
As per the announcement, the compliance obligations and related requirements for marketed and unmarketed toothpastes are summarized in the table below.
Product Type | Time Nodes | Work that Enterprise Needs to be Done | Notes |
Unmarketed toothpastes | Starting from December 1, 2023 |
| 1) Reference for notification document preparation The preparation of notification documents for toothpastes can be guided by the Instructions for Toothpaste Notification Dossiers (open for public opinions from September 22 to October 18, 2023).
2) Notification Process The management department responsible for toothpaste notifications shall organize and conduct the work in line with the general cosmetics notification procedures.
3) Labeling The toothpaste notification documents should include a sample of the product label that complies with the requirements outlined in the Cosmetic Supervision and Administration Regulation (CSAR), Administrative Measures on Toothpastes and Administrative Measures on Cosmetics Labeling.
4) Efficacy Notifiers of the toothpastes that solely claim cleaning efficacy are not required to upload and publish the summary of the basis for the efficacy claim. |
Toothpastes already on the market | From October 1, 2023 to November 30, 2023 | 1) First, conduct a label compliance check. If the label content does not meet the requirements set forth in the relevant regulations for cosmetics and toothpaste (excluding format issues), the label must be adjusted accordingly; 2) Proceed with a simplified notification process by submitting the basic information of the notifier and the product, along with relevant documentation demonstrating the product's history of safe usage. | Simplified Notification Documents:
|
Before July 1, 2024 | If the product label only has formatting issues, it should be updated in accordance with the regulations. | / | |
Before December 1, 2025 | If the simplified notification has been completed and the first batch of products has been put on sale before January 1, 2021, the notifier is required to compile the remaining notification documents and keep them for future reference. | / | |
If the simplified notification has been completed and the first batch of products were put on sale after January 1, 2021, the notifier must submit complete notification documents through the notification platform. | / | ||
For toothpaste that has undergone simplified notification and claims an efficacy other than cleaning, the notifier must upload and publish a summary of the basis for the product's efficacy claim through the notification platform. | / |
The distinct policies for marketed and unmarketed toothpastes serve to minimize the impact on products already available on the market. By clarifying the notification requirements for unmarketed products, companies can effectively manage the pace of product promotion and new product launches while making necessary preparations. Additionally, this approach facilitates the elimination of companies lacking consumer recognition and/or failing to provide relevant information on product safety, thereby promoting the upgrade of the industry. 2
Clarification on Children's Toothpastes
Furthermore, the announcement provides explanations regarding the definition, efficacy, logo, and warnings for children's toothpastes.
1) Definition
Children's toothpastes are toothpaste products claimed to be suitable for children aged 12 years and below.
2) Efficacy
Children's toothpastes are limited to claiming efficacy in cleaning and preventing caries.
3) Logo
Children's toothpastes must display the designated children's toothpastes logo on the sales package's visible surface. The pattern and labeling of the logo should comply with the requirements for the "Children's Cosmetics Logo" known as the "Little Golden Shield." The text on the logo should replace "儿童化妆品 (children's cosmetics)" with "儿童牙膏 (children's toothpaste)."
Children’s Cosmetics Logo: Little Golden Shield
4) Packaging
Sales packages of children's toothpastes should include relevant warnings, such as "Use under adult supervision," "Not edible," "Beware of swallowing," and other appropriate cautionary statements on the visible side of the packaging.
ChemLinked expects to assist companies in registering/notifying cosmetics and toothpastes in China. If you have any further cosmetic compliance consultation needs, please contact us at [email protected].
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