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Toothpastes Market Overview and Industry Structure
1. Market Overview: Rising Demand for Toothpastes with the Increasing Oral Health Awareness in China
Compared to the previous year, the market size of Chinese toothpastes increased by 6.2% to 29.1 billion yuan in 2019, expecting to exceed 30 billion yuan in 2020 [1].
Source: 2019-2025 China's Toothpastes Industry Special Survey and Development Trend Analysis Report
2. Industry Structure
In terms of the toothpastes industry's overall structure, in 2018, local Chinese brands accounted for the highest proportion of the output, foreign brand products accounted for the second.
Source: Huaon
Multinational enterprises such as Procter & Gamble, Colgate, and Lion are optimistic about Chinese market and have established R&D centers, production bases, and sales platforms in China. Under the pressure of competition from foreign brands, local enterprises such as Yunnan Baiyao have invested a lot of capital in development. In 2019 industry statistics, Yunnan Baiyao ranked first among brands in the toothpastes industry in China.
Top 10 Brands in China’s Toothpastes Industry in 2019 | ||
No. | Brand | Enterprise |
1 | Yunnan Baiyao
| Yunnan Baiyao Group Co., Ltd. |
2 | Darlie
| Hawley & Hazel Chemical (Zhongshan) Co., Ltd. |
3 | Colgate
| Colgate Palmolive (China) Co., Ltd. |
4 | Crest
| Procter & Gamble (China) Co., Ltd. |
5 | Zhong Hua
| Unilever (China) Investment Co., Ltd. |
6 | Sensodyne
| GlaxoSmithKline (China) Investment Co., Ltd. |
7 | Lion
| Lion Daily Chemical (Qingdao) Co., Ltd |
8 | Oral-B
| Procter & Gamble (China) Co., Ltd. |
9 | Saky
| Guangzhou Weimeizi Industrial Co., Ltd. |
10 | Ora2
| Sunstar International Trade (Shanghai) Co., Ltd. |
Source: AskCI
Timeline of Major Regulatory Events for Toothpastes
Before 2006: Production license is not required for toothpastes.
In August 2006: The former General Administration of Quality Supervision promulgated the “Implementation Rules for Toothpastes Product Production License." According to this document, toothpastes shall be produced after obtaining a production license and shall label the QS (Quality Safety) mark. Only toothpastes producers with an annual output of more than 2,000 tons are eligible for the production license.
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