The second China International Import Expo (CIIE), which was held from November 5th to 10th this year in Shanghai attracted exhibitors from more than 155 countries and regions, 26 international organizations as well as 3,893 companies.
With an exhibition area covering around 360,000 square meters, this grand international gathering is testament to China's willingness to pursue continued opening up of its markets to the world.
This year, the Quality Lifestyle Exhibition Section set many new areas for maternal and baby care products and offered a precious opportunity for international enterprises to test the waters of China's market.
According to public data, China's maternal and baby care market was valued at 2.5257 trillion yuan in 2018 and is expected to reach 3 trillion yuan by 2020.
In China's market, trends towards innovation, clean label, premiumization and segmentation continue to drive consumer preference and product development. Imported products dominate the sector, particularly in the infant milk powder, supplementary foods, diapers, nursing and other segments of the consumer goods sector, because they are widely tipped to be safer and of superior quality.