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False or Misleading Publicity Become the Focus of Crackdown in China’s Cosmetics Industry

Many cosmetic companies were sanctioned amidst the latest clampdown on false or misleading publicity, including several international beauty giants.

With the introduction and implementation of the Cosmetics Supervision and Administration Regulation (hereinafter referred to as “CSAR”) and its supporting regulations and policies, market regulation authorities at all levels in China are gradually strengthening the oversight of the cosmetics industry. According to incomplete statistics, from June to August 2021, more than 20 cosmetic companies were penalized for false or misleading publicity, including international beauty giants, Chinese domestic brands, wholesalers, and even online platforms.

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