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Impacts of COVID-19 on the Brazilian Personal Care Ingredients and Actives Market

Kline
The impact of COVID-19 on the economy of Brazil is expected to be significant, with a contraction of 6% to 9% in 2020 compared to 2019. The need to perform at-home beauty procedures, such as manicures, hair coloring, and facial treatments, arises. Consumers also seek the safety of products in terms of health. Personal care ingredients categories will be impacted according to the types of products in which they are present. The categories of Surfactants, Preservatives, Emollients, and Rheology Modifiers are expected to be resilient with the potential for recovery. Some categories regarded as the most vulnerable categories are specified. The cons and pros of actives are listed.

COVID-19 in Brazil

According to official data from the federal government, on June 23, 2020, Brazil had more than 50,000 deaths and approximately 1.1 million people infected with COVID-19. However, due to a lack of testing for the virus, these numbers may be underestimated.

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