On September 25, 2023, Shanghai Municipal Administration for Market Regulation (AMR) released the draft of Shanghai Cosmetics Industry Advertising Compliance Guidelines for public consultation. 1 The Guidelines is applicable to cosmetic manufacturers and operators in Shanghai, including cosmetics registrants, notifiers, production enterprises, operators, and user units, who promote their cosmetics through various media and forms. The main contents of the Guidelines are as follows:
Chapter 1: General Provisions
Chapter 2: Establishment of a Comprehensive Management System
Chapter 3: Standardization of Efficacy Claims
Chapter 4: Standardization of Advertising Content and Forms
Chapter 5: Standardization of Live Streaming Marketing and Endorsement Activities
Chapter 6: Advertising for Products Targeting Specific Populations
Chapter 7: Supplementary Provisions
1. Clarifying obligations of cosmetic manufacturers and operators and required documents for advertising
Obligations of Cosmetic Manufacturers and Operators
Cosmetic manufacturers and operators have the legal responsibility for the authenticity and legality of their self-designed, produced, or commissioned cosmetics advertisements. They should:
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