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Skincare and Makeup Trends in Southeast Asian E-Commerce

Aug 21, 2024
Holly Wei
The Southeast Asian beauty market is not only growing in scale but also showing increasing diversity in product types, consumer preferences, and distribution channels.

In recent years, bolstered by economic expansion and strong demands for trendy and personalized beauty products among young consumers, the Southeast Asian beauty market has experienced significant growth. According to the anticipation of TMO Group, from 2018 to 2028, the beauty market will continue to grow at a compound annual growth rate of 3.3% to 4%. By 2024, the market size is expected to reach $34.21 billion, making Southeast Asia a key sector in beauty industry.

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Tags : IndonesiaMalaysiaASEANPhilippinesSingaporeThailandVietnam
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