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Tmall Beauty Unveils Development Plan for the Next 3 Years

Tmall Beauty plans to double its sales in the next 3 years and to introduce over 1,000 beauty brands, with a focus on imported brands and emerging brands.

On March 4th, 2019, The 5th Tmall Beauty Awards Ceremony (China’s “Oscars” for Online Beauty Products) was held in Shanghai. Armani, Jo Malone, YSL and Givenchy won Tmall Beauty Super Brands in 2019, and Lancome, OLAY, Estee Lauder, Philips, L'Oreal Paris and SK-II were in the list of Brands with Annual Sales Exceeding 1 Billion in 2019. Award winning brands were selected from a poll using data sourced from Tmall users' search index, positive reviews, trial reports, purchase quantity and brand service standard.

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Tmall Beauty Development Plan for the Next 3 Years
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