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Tmall to Launch Flagship Store 2.0 Upgrade Program

Tmall will upgrade its flagship stores before Nov. 11th, 2019. The new stores will leverage technological advancements including 5G, big data, AI and AR to offer consumers an immersive retail experience that adapts to individual changes in consumer preference over time and seamlessly combines online and offline retail. High-end cosmetics have an increasingly prominent presence on Tmall. Over 26% of the world’s largest luxury brands are already operating flagship stores. Stakeholders can expect flagship stores with an individualized user interfaces/store landing pages, optimized algorithms, and greater options for customization than ever before.

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