2022 China's 618 Shopping Festival Report

This year’s 618 shopping festival is described to be “the most difficult” and “the most quiet” by many merchants and consumers. Because of the epidemic rebound  and the economic downturn,  consumers didn’t have high consumption demand and brands also had less passion to take part in the marketing campaigns this year.

Despite the murky business environment, e-commerce platforms still promoted various campaigns to build a panic buying atmosphere.  Seeing  the growth points in this shopping festival, some brands grabbed the opportunity and achieved good results.

What is the new growth point this year? Who have achieved good growth? Is there any black horses this year? This report gives answers to these questions and unveils the performance about the 618 shopping festival in 2022. 

In this report, you are able to find:

• Overview

• Highlighted Data

• Category Analysis: Beauty & Care

• Category Analysis: Food & Beverage

• Consumption Trends