This report is designed to help international brands & retailers understand the intricacies of launching and scaling a store on Tmall Global, China’s largest import cross-border e-commerce platform.
The report covers basic information on set-up requirements, user base analysis, category breakdown, and crucial tips on how to drive sales. The reader will walk away with a basic understanding of how to get started selling on the platform.
Note: The report was first published by Azoya.
