Spurred by increasing disposable income, declining unemployment rates, and urbanization, the cosmetics & toiletries industry in the Philippines was expected to grow at a compound annual growth rate (CAGR) of 4.9% from USD 3.4bn in 2018 to USD 4.2bn in 2023. [1] The Philippines is now considered as one of the key focus markets of global cosmetic brands within the Asia Pacific region.