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Vietnam Cosmetic Sector Analysis: Growth Trends and Compliance Requirements

Vietnam' s cosmetic' s sector is rapidly evolving. The growing number of middle-class in the country has driven the expansion of the cosmetic market evidenced by increasing demand for personal care and beauty products.

This new trend has definitely attracted a wide range of local and foreign players into the Vietnamese cosmetic market. A report from Nielsen has shown that the Vietnamese cosmetics market has an annual turnover of VND 15 trillion (approximately US$ 704.2 million).  

The average per-capita spending on cosmetics in Vietnam is US$4/person annually. Comparing this with neighbors Thailand (US$20/person annually) underlines the high ceiling and excellent potential of Vietnam’s underdeveloped cosmetics sector.

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Nurmia Agustina
Principal Consultant of Cekindo
Nurmia Dwi Agustina oversees activities related to Market Entry Strategies, Legal Incorporation, Licenses, and Compliance of Indonesian entities. Nurmia emphasizes on building long-term partnerships with Cekindo’s clients and providing them with tailor-made solutions. Her company Cekindo, has successfully assisted many clients to enter the Indonesian market through our comprehensive business solutions, such as company registration and product registration. Having expanded to Vietnam, Cekindo can now assist clients that intend to set up a cosmetic business in the country.
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