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Case study: How Do New Cosmetics Releases Become Hot-Selling Products in One Month

Domestic cosmetic brands KANS, MARUBI, PROYA, and MARIE DALGAR’s April new releases have recorded remarkable sales in just one month. These established brands traditionally focused on offline channels, but are now availing themselves of the power of social media, live-streaming, and aligning with the purchasing behaviors of the modern generation of young consumers to generate huge online traffic and huge sales.

Chinese emerging beauty brands Perfect Diary and Florasis both boast a large number of high-selling products and have been maintaining a high rate of new product releases.

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