The Cosmetic Innovation Forum 2014(CIF2014), hosted by Simba Events, will be held in Shanghai from October 23 to 24. The CIF2014 serves as a platform linking up market strategy with R&D.
Themed with the “Trend of Cosmetics Industry, R&D Innovation and Marketing innovation”, the forum will focus on how to maintain innovation, 3D printing, disruptive innovation, customization, Chinese culture, big data, digital marketing, mobile marketing and WeChat marketing.
As one of the top cosmetic international events in China, CIF2014 will attract more than 200 executives and top management from around the world and a large number of leading brands including P&G, Unilever, Mary Kay, Coty, Colgate, Estee Lauder, Shanghai Jahwa to share the innovation experience.
Update:
Jessica Dudley, Director of Makeup Marketing for Lancôme on eye makeup, has been invited to present “Reinventing Mascara Design” in Design Session on Day One. This presentation will show Lancôme spend 7 years studying how women apply mascara and what is missing in the market. Brands were not focusing on the right product aspects when designing for women’s true needs. This session will explore how focusing on the consumer helped create the best product possible and helped solidify Lancôme as the mascara brand in the Luxury market.
Jessica Dudley would also present “Going Beyond the Product to Create Emotional Connections” with Colleen Celentano, Head of Talent for the L’Oréal Luxe Division USA, in Marketing Innovation Session on Day Two. This presentation would advise attendees on how to best tell the brand’s story using extensive research in Men’s and Women’s beauty. Brands can break through using creative marketing techniques and advertising campaigns. Brands also must learn to treat consumer needs as the hero instead of just the product for an emotional connection to be made that will help create true loyalty.
Fascinating Topics in Marketing Innovation Session
Topic: The Growing role of Media in building business in a digitally convergent world
Speaker: Sean O'Brien, CEO at Carat Asia Pacific
Topic: Communication Changes In The Mobile Internet Era
Speaker: Jason Jiang, Chairman & CEO, Focus Media Holding
Topic: Driving Hair Category Growth – Innovate with Future
Speaker: Anita Ching, Marketing Director Henkel Beauty Care, Retail China
Topic: From Brand Centric to Consumer Centric(TBA)
Speaker: Ming Liao, Head of Digital and Consumer Engagement Marketing at Unilever
Topic: Tour in Innovative Digital Marketing
Speaker: Jeff Han, General Manager, Marketing, Tencent Online Media Group
Speaker Faculty
Yan Kang, Partner at Bain & Company
Jason Yu, General Manager, Kantar Worldpanel China
Lynn Xu, Vice President, BASES, Nielsen Greater China
Design Session
Mr. Hermann Winkler, Senior Vice President Sales Operations, Asia North, Swarovski
Federico Restrepo, Brand advisor & Design Expert, RESTREPO & ass ltd
Elie Papiernik, Founder & CEO, Centdegrés(Confirming)
Victoria Maddocks, VP Creative Director at Philosophy(Confirming)
Alan Chan, Founder and Creative Director at Alan Chan Design Company(Confirming)
Marketing & Branding
Jeff Han, General Manager, Marketing, Tencent Online Media Group
Emmanuel Sabbagh, Integrated Planning Director, TBWA
Jason Jiang, Chairman & CEO, Focus Media Holding
Viveca Chan, Chairman & CEO at WE Marketing Group
Bhasker Jaiswal, Managing Partner Business Intelligence OMD China
Arlene Ang, CEO, OMD CHINA
Anita Ching, Marketing Director Henkel Beauty Care, Retail China
Sean O'Brien, CEO at Carat Asia Pacific
Ming Liao, Head of Digital and Consumer Engagement Marketing at Unilever
Josephine Pan, General Manager of FCB Shanghai
R&D Innovation
Jeanine Recckio, Beauty Futurologist, Fashion Trend Forecaster & Brand Innovator, Mirror Mirror Imagination Group
Sarah C. Awad, Co-Founder/Creative Director/Co-Technical Lead, TheLaserGirls(Confirming)
Dhemerae Ford, Technical Lead/Co-Creative Director, TheLaserGirls(Confirming)
Ms. Yu Lin, Beijing Innovation Center, P&G
Mr. Sang-Hwa, Lee, Director of Skin Science Research of LG Household & Healthcare Ltd
Han Zhongchao, Chief Scientist & Director of National Enginerring Research Center of Cell Products; Chairman of Health & Biotech Group (H&B)
QinShi Zhao, Deputy Director, State Key Laboratory of Phytochemistry and Plants Resource in West China
Sanford Browne, Vice President Research & Innovation at L'Oréal
Steve Mei, Sales & Marketing Director, Life Essentials Greater China at Symrise Shanghai Ltd.
DONG Yinmao, Director of China Cosmetic Research Center, BTBU; Professor, Beijing Technology and Business University(Confirming)
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