Korea continues to be one of the success stories of the global cosmetic industry. Exports of products from the country totalled more than US$2.6bn last year according to the Korea Customs Service, while Korean women spent more of their money on cosmetics than those in any other country.
Because of its huge success, both at home and abroad, leading cosmetic manufacturers are looking at Korea’s booming personal care market and the trends shaping consumer demand, in an attempt to benefit from the wealth of opportunities coming from the country.
in-cosmetics Korea returns to Seoul this July, providing the international cosmetic industry with a platform to do just that. 200 companies are expected to exhibit at the event, alongside a series of seminars designed to highlight the latest scientific developments and market insights.
Putting science in the spotlight
Taking the opportunity to reach out to the show’s large audience, the National Coordinating Center for Global Cosmetics R&D (NCR), which supports research in the Korean cosmetic industry, will present the country’s latest scientific research during in-cosmetics Korea. Its co-located conference, held on 6 July, will cover anti-ageing, bio-cosmetics stem cells, herbal cosmetics and nanoscale emulsions, among other topics. In total there will be eight free-to-attend sessions – given by leading academics – on themes that will ultimately inspire a new generation of ‘K-beauty’ products.
Among those to present will be Shin Dong Wook of the Amorepacific Corporation R&D Center who will examine the Development of Novel Skin Stem Cells-based Anti-Ageing Bio-Cosmetics; Kweon Dae-Hyuk from the Department of Genetic Engineering, Sungkyunkwan University with a presentation questioning How can we substitute botulinum neurotoxin with plant-derived compounds for cosmetic applications? Also, Kim Dong-Il from Dongguk University, will present An empirical study on Korean herbal cosmetics based on Korean traditional medicine prescription theory.
Delivering the latest trends
Spanning both days of the event, the in-cosmetics Group’s renowned, free-to-attend Marketing Trends presentations will enable businesses to identify what is driving consumer demand for personal care products. Cosmetic manufacturers will be able to garner information from the region’s experts so that they can shape NPD strategies for the future.
On day one, speakers from Euromonitor International, FutureTouch and the Korea Institute of Toxicology will discuss the global skincare market, future raw material trends and computer-based non-animal testing respectively. Meanwhile, on the second day, the Kline Group will present on the global personal care ingredients markets and the current state of preservatives, while The Institute of Personal Care Science will tackle international cosmetic regulations.
Sarah Gibson, Exhibition Director of in-cosmetics Korea, commented: “A dedication to personal care has firmly placed Korea at the heart of the cosmetic industry and at the forefront of research into new skincare products. ‘K-beauty’ products are now in the spotlight around the globe and, as such, we expect cosmetic manufacturers to see this event as a valuable location to identify the trends and ingredients to create new products and increase sales across the globe.”
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