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Latest Trends in China’s Facial Mask Market

Despite the negative impact of COVID-19 on China’s cosmetics industry, the facial mask segment showed satisfactory performance by achieving a turnover of over 2.2 billion in March in Taobao / Tmall platforms. This 2.2 billion translates to 57% growth compared to February sales figures.

Statistics show China has become the world's largest facial mask market, accounting for approximately 47.6% of the global market [1], much higher than the 18.7% and 5.7% of Japan and South Korea ranked second and third, respectively.

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