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South Korea Cracks Down on False Advertising of Cosmetic

336 products were found with false advertisements of medical efficacies, most of which were cellulite cream. The authority showed the examples of non-compliance advertisement cases. ChemLinked presents the advertising requirement of cosmetics in South Korea.

On May 13, 2021, MFDS published a notification1 of cosmetics violating the advertisement requirements. 

As the online shopping of homecare products surged during COVID 19 pandemic, MFDS inspected the 502 cosmetics sold online to ensure product safety. 336 products were found with false advertisements of medical efficacies, most of which were cellulite cream. The authority emphasized the importance of promoting products legally, and showed the examples of non-compliance advertisement cases for enterprises' reference:

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