Cruelty free is a both a hugely contentious and polarizing issue for the global cosmetics industry. Despite global trends towards cruelty free best exemplified by the blanket bans on animal testing of cosmetics imposed in Europe and India, China has remained stanchly opposed to implementing a similar ban. Some forward momentum has been made in recent years with the help of advocacy groups like CFI and other activist groups which have helped realize development and implementation of alternative to animal testing relying on quantitative assessment models and new in-vitro testing technologies. Despite this China is still extremely reticent to embark on any path involving either the phase out or ban of animal testing of cosmetics. Animal testing is extremely important for 3 categories of cosmetics in China: