Detailing Standards of Cosmetics Labeling, Claim and Advertisement in Indonesia

With Indonesia' s growing middle class and increasingly prosperous consumers, the country' s cosmetic sector has performed well up until 2018. According to Indonesia' s BPOM (National Agency of Drug and Food Control) 33,823 registered cosmetic products were sold in the country as of September 2017. Indonesia' s cosmetic industry growth was recorded at a remarkable 12% with a total sales value of IDR 19 trillion (~US$1.3 billion). On top of that, cosmetic product exports have also increased by almost 3.6% for the last five years.