Color Cosmetics Data in April
May 26, 2020
April 2020, Color cosmetics market data:
- Sales of color cosmetics decreased while sales of travel-sized and body makeup increased.
- The market performance of male makeup products decreased, while sales of male foundations saw a sharp increase.
- New domestic makeup brands, including Perfect Diary and Florasis performed well.
- Young people are still the main consumers of color cosmetics.
The market performance of most categories suffered. Travel-sized/experience sets performing well.
In April, travel-sized/ experience sets experienced a 70.33% increase in sales. Body makeup sales increased by 34.92%. These two categories only account for 0.28% and 0.19% of the market. Sales of eye makeup, facial makeup, and lip makeup all contracted, experiencing negative growth of -11.08%, -14.64%, and -30.08%, respectively.
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