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Monthly Digest: China Cosmetics Industry Review | April 2020

Market updates

1.       On April 1, a top KOL in the technology industry, Luo Yonghao, started his first live stream on Douyin (Chinese version of Tik Tok). This live stream lasted for three hours. Its turnover reached 110 billion yuan, and it attracted more than 48 million audiences. At the same time, the top live streamer on Taobao Live stream, Viya, started to sell rockets.  Another top live stream team on Kuaishou, Xinba Team, also joined the competition. Their final result was a 480-million-yuan turnover, refreshing the record of live stream e-commerce. The night of April 1 has witnessed the more and more severe competition between top live streamers and live stream platforms.

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