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Monthly Digest: China Cosmetics Industry Review | January 2020

Market updates

1.POLA, the Japanese cosmetics group, plans to open more than ten franchise stores in China within three years. The group opened its first franchise store in September 2019. In the fiscal year 2018, the brand's sales in China were 1.9 billion yen (about 122 million yuan).
2.In 2020, Tmall Global plans to introduce more beauty brands in line with the trend of "vegan beauty," which means products are free of any animal-derived ingredients, and instead, they use natural plant ingredients and organic formula. This move is driven by the increasing number of Chinese consumers, especially post 1995s (Gen Zers), which tend to prioritize natural, sustainably sourced, ethical, cruelty-free, clean, and environmentally friendly ingredients.
3.AmorePacific group's cosmetics brand Espoir has officially entered the Chinese market by opening its Tmall store. Currently, the store has only 11 products on the shelves, mainly covering foundation and beauty tools.
4.Hong Qi, China's famous automobile brand, has released three crossover products, including a kind of blended perfume which has caused sensation among Chinese consumers. More domestic brands have started crossover or co-branding marketing under the tide of “China Chic."
5.GUCCI has opened a beauty concept store in Beijing, marking the official entry of its beauty makeup series into the Beijing market. The store, covering more than 450 square meters and offers a full line of GUCCI beauty products, including perfume, lip balm series, etc.

6.Hermès' first makeup collection "Rouge Hermès" will hit the market through Hermès boutiques, Hermès.com website and third-party retailers in 35 countries in March of 2020. This collection includes 24-color lipsticks for $67 each(about 460 yuan).

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