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Shanghai Clarifies the Reviewing Tips for Children Cosmetics’ Advertisements

The advertisements for children cosmetics shall not use terms such as "gene technology", "nanotechnology", "freckle-removing and whitening", "anti-acne", "anti-dandruff", "anti-hair loss", "hair dyeing", "food grade", "edible", etc. Children cosmetics shall be labeled with the NMPA-designated children cosmetics logo on the display panel of the sales package. Please be noted that the logo only serves as an identification mark for children cosmetics rather than a quality certification mark.

China National Medical Products Administration (NMPA) issued the Supervision and Administration Provisions on Children Cosmetics on Oct. 8, 2021, and published the children cosmetics’ logo—“Little Golden Shield” (in Chinese is “小金盾”)—on Dec. 1, 2021. According to these new regulations, from May 1, 2022, children cosmetics applying for registration or notification must mark the logo in a prominent position on the display panel of the sales package.

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