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Thailand Expands Rules on Unacceptable Cosmetic Advertising Claims

Thailand has introduced two new categories to the list of prohibited cosmetic advertising claims under the Cosmetic Act B.E. 2558 (2015) to address misleading and unethical practices.

Background

Under the Cosmetic Act B.E. 2558 (2015), Thailand prohibits cosmetics advertising that contains statements intended to deceive consumers or may have negative effects on society at large. This can include all statements regarding a product’s place of origin, condition, quality, quantity, or properties. Specifically, the following types of claims are prohibited:

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