Tmall Global New Brand Entry Number Increased by 63% in 2021 Q1
May 11, 2021
In January 2021, more than 600 new overseas brands opened stores on Tmall Global. Tmall Global has upgraded its import strategy this March to facilitate more foreign brands’ entry into the Chinese market.
Tmall Global has become the preferred platform for overseas brands to enter China.
Tmall Global is the largest cross-border e-commerce platform in China and is also regarded as the first stop for overseas brands and companies to connect with the Chinese market. As China’s online import consumption continues to gather steam, the number of Tmall Global users has snowballed to exceed 100 million1 over 2020.
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