UK Beauty Buyers Have Adopted the ‘Skinimalism’ Trend
Apr 21, 2021
Premium Beauty News
Minimalist beauty, cocooning and return to basics were forecasted among the main beauty trends for 2021, but the phenomenon has already impacted the UK with prestige skincare sales declining 23% in 2020 according to The NPD Group.
As the pandemic led to the periodical closure of brick and mortar stores, with prestige beauty sales declining -24% in 2020, the UK market was affected stronger than its European counterparts, including France (-20%) and Germany (-16%), or than the US (-19%).
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