The Cosmetic Supervision and Administration Regulation (CSAR) came into effect on January 1, 2021. According to this new regulation, toothpaste shall be regulated in accordance with regulations on general cosmetics, requiring notification, testing, safety assessment, efficacy evaluation, new toothpaste ingredient application, etc. This update undoubtedly will bring a significant change and much-needed clarification to the whole toothpaste market (More details on ChemLinked). Besides this new change, this market is witnessing additional changes due to many active players have been joining the competition in recent years.
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