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Women’s Day Sales in China Reach New High

The Taobao/Tmall Women’s Day Shopping Campaign is the largest in the past four years and has been seen as a sign of consumption recovery in China. The number of participating shops doubled from last year, and the total number of participating brands and product lines increased by 60%. More than 20,000 brands achieved year-on-year growth of more than 100%.

2020 has been a turbulent year in China because of the unexpected impact of COVID-19, which has disrupted the original trajectory of all industries. Offline channels have been devastated. Despite these difficulties, online channels have performed well. The Taobao/Tmall Women’s Day Shopping Campaign is evidence that consumerism in China is on the mend. As the first nationwide promotion since the outbreak, it witnessed record-shattering sales. The beauty industry benefited the most. According to available data, the turnover of the beauty industry this year dwarfed last year’s sales figures [1].

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